Breaking into the Global Top Three for Premium Displays, Chinese Smartphone Brand iQOO Set to Unveil a Breakthrough Display Product

Seoul, South Korea, Sept. 13, 2026 (GLOBE NEWSWIRE) -- On September 14, 2026, the Samsung Display × iQOO Display Technology Session was held in Korea. The two companies shared their long-term exploration and joint optimization across display materials, specifications and the overall display experience, as they continue to push the limits of display technology. The upcoming iQOO 16 will be the world's first to feature the Samsung M16 2K 165Hz Display, while also becoming the first Android smartphone to feature Samsung M16 light-emitting material and 2K LEAD™ 2.0. As the latest result of iQOO and Samsung Display jointly defining development goals, tackling technical challenges, and completing mass production,It simultaneously achieves top-tier industry performance in image quality, smoothness, and power efficiency, bringing users a truly next-level 2K display experience — “2K Display — Never Been So Crystal Clear, So Effortlessly Smooth.”

Together with Samsung Display, iQOO Is Committed to Creating the “World’s Best Display” iQOO Becomes a Co-Definer of Global Premium Displays
iQOO is committed to creating top-tier displays that truly serve gamers. With strong capabilities in defining and tuning flagship displays, gradually becoming a pioneer and industry definer in gaming visuals Samsung Display, meanwhile, has built deep expertise across light-emitting materials, panels, ICs, driving technologies and mass production. One continues to push the boundaries of gaming visuals and display tuning, while the other continues to advance the limits of display technology. This shared pursuit is what has enabled the two companies to deepen their partnership. At the Samsung Display × iQOO Display Technology Session, Samsung Display and iQOO jointly announced the “Future Display Exploration Program,” reinforcing their shared commitment to creating the world's best display.
The partnership has evolved beyond the traditional model of “specifying requirements and delivering products” toward jointly defining challenges, tackling technical barriers and ultimately creating solutions that did not exist before. This has transformed the Samsung M16 2K 165Hz Display from a technological peak into a display experience that users can truly see and feel, marking iQOO's evolution into a deeply involved participant and co-definer of the global premium display industry.

Tackling Core Technologies Together to Break the “Impossible Triangle” of Premium Displays
From a technical perspective, high resolution, high refresh rates and low power consumption have long required difficult trade-offs. In the past, the industry often had to choose between them. iQOO and Samsung Display took the challenge head-on: iQOO brought real-world gaming scenarios, bring cutting-edge gaming visual technologies and display-tuning capabilities into the R&D process, while Samsung Display contributed its deep expertise in light-emitting materials, display technologies and mass production. Centered on 2K LEAD™ 2.0, the two companies established a dedicated flagship production line for iQOO to optimize the panel and exclusively developed a customized 22nm high-refresh-rate IC, taking the display from a technical solution through to stable mass production—and turning an industry trade-off into an experience where users can have it all.

The World's First Samsung M16 2K 165Hz Display: 2K Display — Never Been So Crystal Clear, So Effortlessly Smooth.
Users do not buy technology—they buy the experience. iQOO 16 is the world's first to feature Samsung M16 2K 165Hz Display and is also the first Android smartphone to feature Samsung M16 light-emitting material and 2K LEAD™ 2.0. 2K resolution brings clearer details, while the 165Hz refresh rate makes gaming controls more responsive.A global peak brightness of 2800 nits keeps content clear and visible across a wide range of scenarios. At a display brightness of 150 nits, display panel power consumption is 31% lower than that of a similarly sized 1.5K display. 
A truly great display is not defined by refresh rate alone—it also requires content, controls and motion to keep pace. To achieve this, iQOO worked with everyday app and game developers to expand 165Hz support across high-frequency usage scenarios. In gaming, iQOO's proprietary Q-Flex control technology reduces touch latency, while an industry-leading first frame brightness ratio of 100% works together with its proprietary frame synchronization technology to reduce motion blur during fast movement. Meanwhile, iQOO's proprietary gaming color-gamut expansion technology further enhances character detail and visibility. For display calibration, iQOO uses its proprietary scientific calibration production line and pixel-level compensation algorithm to calibrate the color of all 9.12 million subpixels on every display, significantly improving brightness and color uniformity. Together with iQOO's proprietary 1-nit color reproduction technology, the display preserves richer colors and tonal detail even in dark scenes, delivering crystal clarity at a glance across the full brightness range.

A Global Top-Three Landscape Takes Shape in Premium Display Smartphones, with iQOO Emerging as a Key Player
iQOO's confidence in challenging new heights in display experience comes from eight years of continuous dedication to gaming performance, gradually translating real needs in gaming scenarios into breakthroughs in display technology. For iQOO, reaching the peak of display experience is not the end, but the starting point for redefining the peak. Today, among premium phones featuring Samsung's flagship light-emitting materials, Apple, Samsung, and iQOO have established a three-way competitive landscape. Apple excels in its ecosystem and end-to-end optimization, Samsung is known for its vertical integration spanning materials, panels, and end devices, while iQOO has made display definition a core focus driven by gaming and performance scenarios, becoming a key force in the field. In 2026, products featuring Samsung's latest M16 light-emitting material and 2K LEAD™ 2.0 include iQOO 16 and iPhone Duo.
The upcoming iQOO 16 will be the first Android smartphone to feature the Samsung M16 2K 165Hz Display. Higher clarity, smoother refresh rates, brighter visuals and longer battery life will come together in a single display, delivering a clearer and smoother viewing experience. With the launch event approaching, the full capabilities of iQOO 16 will be revealed soon.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.

For more information, please visit https://www.iqoo.com/en.

ZHICHAN WU
candice.wu@vivo.com